Developing new packaging for a famous household name is always tricky - especially for a brand such as Glenmorangie. So when a new bottle design was commissioned better way of showing it off to the client than visualising it through animation.
However once the animation is completed and shown to the client its use doesn't end there...the animation can be used to focus test it on a select number of your target audience. You can then take your product to market confident in the knowledge that it will receive a fantastic reception.